id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-10896	Gao, Yi	Research on Competitive Strategy of G Automobile Company based on SWOT Analysis	2023	4	.pdf	application/pdf	2971	143	50	Based on SWOT analysis method, this paper analyzes the internal and external environment of G Automobile Company, summarizes four competitive factors, namely opportunities, threats, strengths and weaknesses, facing G Automobile company at the present stage, and puts forward the company's development strategy plan: starting from car products, gradually enrich MPV, SUV and other series and luxury brand passenger cars; Traditional fuel vehicles and new energy vehicles develop simultaneously, and constantly improve the brand image; On the basis of the existing strategy, continue to implement the strategy of industrial merger and cooperation, enter the international platform, obtain the relevant core technologies in the industry, and establish their own competitive advantages; At the same time to adopt and strengthen the export marketing strategy, while increasing the investment in advertising, improve brand awareness, so as to further improve the core competitiveness of enterprises. Although the national policy support for new energy vehicles has weakened since 2017, the policy dividend is still there, so G Automobile Company should make use of the existing policy dividend.	cache/fbem-10896.pdf	txt/fbem-10896.txt