id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-12153	Wang, Shuqi	Explore the Influences of Social Media Content on Young Consumers Engagement and Purchase Intention in the Chinese Luxury Sportswear Market	2023	8	.pdf	application/pdf	6278	380	50	This research also found that both consumer engagement and social media content will positively influence consumers' purchase intention, and consumer engagement demonstrated a stronger relationship with purchase intention. Thus, this essay aims to apply the Uses and Gratifications Theory to find how social media content affects the luxury sports younger fan base in China, and how social media content and consumers' engagement will influence purchasing intention separately.	cache/fbem-12153.pdf	txt/fbem-12153.txt