id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-12582	Zhu, Jiahui	Study on the Impact of Luxury Brands Joining Up with New Style Tea Drinks on Consumers' Purchase Intention	2023	4	.pdf	application/pdf	2547	92	42	New style tea drinks From a brand perspective, new tea beverage brands are more active in exploring full channel integration, exploring deeper scenarios by selling new retail peripherals and coupons. The introduction of innovative brand perception by new tea consumers into the field of time-honored brands for research is valuable and meaningful, and provides a theoretical basis for the impact path of consumer perception of time-honored brand innovation - purchase intention and cultural identity - purchase intention to be constructed in this article.	cache/fbem-12582.pdf	txt/fbem-12582.txt