id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-1283	Zhang, Panpan; Wang, Jiachang; Liu, Yijiang	Research on the Influence of Commodity Quality on Purchasing Intention under the Background of Live Broadcast with Goods	2022	4	.pdf	application/pdf	2497	100	48	According to the results of the questionnaire, the amount of live broadcast consumption is taken as the explained variable Y, the quality q of live broadcast goods is taken as the core variable X1, the popularity f of the anchor is taken as the control variable X2, the evaluation e of the commodity Barrage is taken as the control variable X3, the preferential degree d of the commodity is taken as the control variable X4, and the answering speed s of the anchor Barrage is taken as the control variable X5. Therefore, this paper explores whether quality is the key factor that affects consumers' purchase intention when they watch live broadcast.	cache/fbem-1283.pdf	txt/fbem-1283.txt