id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-12934	Liu, Yuya; Wang, Minghua	The Effect of Short Video Content Marketing on Consumer Purchase Intention	2023	5	.pdf	application/pdf	3322	178	46	The results show that the two dimensions of content marketing, informative and entertaining content, significantly affect consumer purchase intention, and perceived value plays a partial mediating role in the impact of content marketing on purchase intention, while product engagement negatively regulates the impact of content marketing on perceived value. Many businesses and brands have found good opportunities to gradually present content marketing in the form of short videos, but many companies may not achieve the expected results when conducting content marketing.	cache/fbem-12934.pdf	txt/fbem-12934.txt