id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-13190	Zhang, Hanteng	The Exploration of Commercial Paths of Urban Cultural Heritage	2023	3	.pdf	application/pdf	2163	81	23	However, the development of technology has also brought more possibilities for the protection of urban cultural heritage, such as digital collections have become an important carrier to activate traditional culture and make cultural relics alive, in the field of cultural heritage, cloud exhibitions, cloud tours emerge endlessly, online scenes are derived in large numbers, technology reshapes the relationship between people and cultural heritage, and also provides more monetization possibilities for the commercial monetization of urban cultural heritage [6]. 3.2. Cultural heritage, as a limited and scarce cultural resource, has always been watched by capital, and cultural heritage resources also need to be commercialized to maintain sustainable development, but in this process, commercialization often has the phenomenon of quick success, rude commercial development in a way that lacks scientific concepts and humanistic care, excessive commercialization constantly squeezes and encroaches on the original cultural form and atmosphere, and even makes the decision to demolish and build for profit, ignoring the original cultural value of cultural heritage [3], For example, the highly commercialized ancient city of Lijiang is losing its cultural essence under the flood of gold diggers and speculators.	cache/fbem-13190.pdf	txt/fbem-13190.txt