id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-14079	He, Ru; Yang, Wei; Zhu, Ziyi; Guo, Xiaohong; Que, Sichen	Research on Cross-border Joint Marketing Strategy of National Brands Under the Background of "New National Trend"	2023	6	.pdf	application/pdf	3210	137	47	Analysis of cross-border joint national product consumption behavior tendency When purchasing cross-border joint national products, compared with the goodwill, added value and aesthetics of joint products, the public cares more about product quality, price, practicality, innovation and product reputation, of which for the price of cross-border joint products, more than 60% of consumers said that they can accept it higher than the average price of similar products within 10%, which can be seen that consumers are more likely to buy affordable cross- border joint products. In addition, this paper adopts questionnaire research to study the consumers' purchase intention of cross-border joint national products.	cache/fbem-14079.pdf	txt/fbem-14079.txt