id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-14081	Shi, Run	Heytea's New Marketing Strategy: On the Impact of ESG Factors on Corporate Marketing	2023	3	.pdf	application/pdf	2883	105	56	Combined with the results of the consumer market survey questionnaire in Chapter 4, the main reason for the dissatisfaction of Heytea consumers is that the fresh-keeping taste of Heytea's products is too short, and the taste of pearls will change over time during the distribution process, so the existing formula will be considered in the subsequent new product development plan for improvement and upgrading. Milk tea brands such as Chayan Yueshi and Kawonka are mainly engaged in high-end drinks, with a single cup price of 16~25 yuan, mainly distributed in large cities or local characteristic cities, stationed in commercial centers with large flow of people, and high-end milk tea brands for the same consumer groups.	cache/fbem-14081.pdf	txt/fbem-14081.txt