id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-155	Zhou, Ziting; Cai, Yingying	Research on the Mechanism of Consumers' Purchase Intention under the Xinjiang Cotton Incident	2021	5	.pdf	application/pdf	3267	172	50	From the experiment, it is concluded that the negative emotion of consumers is positively related to the degree of anti-Chinese corporate brand crisis response strategy, and it plays an intermediary role between the anti-Chinese degree of corporate brand crisis strategy and purchase intention; consumers’ positive emotions are positively correlated with the pro-Chinese degree of corporate brand crisis response strategies, and play an intermediary role between the pro- Chinese degree of corporate brand crisis response strategies and purchase intentions. Taking the two major international brands of H&M and MUJI as examples, the study compares consumers’ emotional responses to the different actions of the two brands and conducts an in-depth study of the impact of brand crisis response strategies on consumers' purchasing intentions based on relevant literature and models in order to analyze the mediating effect of emotions on consumers' purchasing intentions and provide a theoretical and practical basis for brands to address crisis handling which could enhance consumers' purchasing intentions and consolidate domestic and foreign brands in the future.	cache/fbem-155.pdf	txt/fbem-155.txt