id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-15604	Shi, Lu; Amer Hamzah Jantan	Study of Factors Influencing Eco-label Purchase Behaviour of Gen Z Consumers in Guangdong, China	2024	5	.pdf	application/pdf	4205	208	39	Keywords: Gen Z consumers, eco-label purchase behavior, environmental awareness, product quality, price, brand image, social influence. The results of the data analysis show that environmental awareness, knowledge and awareness of eco-labels, product characteristics, price sensitivity, and brand reputation jointly affect eco-label purchase behavior of Gen Z consumers in Guangdong, China.	cache/fbem-15604.pdf	txt/fbem-15604.txt