id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-16702	Yu, Xuande	The Impact of Brand Positioning on Consumer Willingness to Pay in the Social Media Environment	2024	4	.pdf	application/pdf	2623	143	37	Brand positioning is a core concept in the field of marketing, which refers to the unique position that a company occupies in the market and its differentiation from competitors. This article explores how brand positioning affects consumer willingness to pay in a social media environment.	cache/fbem-16702.pdf	txt/fbem-16702.txt