id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-17285	Zhong, Xue; Zhong, Xueyang	The Effect of Customer Satisfaction on Word-of-Mouth Communication: The Mediating Role of Face Perception	2024	5	.pdf	application/pdf	4578	215	47	How does consumer face perception affect consumer word-of-mouth communication? The above issues have not been addressed in the existing literature, this paper will be based on the theory of face, to explore the factors affecting consumer face perception and the influence of face on the willingness of word-of-mouth WOM communication, the study not only enriches the theory of WOM marketing, but also based on the local culture of face to open up the traditional research field of WOM communication based on the Western context.	cache/fbem-17285.pdf	txt/fbem-17285.txt