id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18158	Cheng, Yudan	Research on the Brand Rejuvenation Strategy of Guochao Cultural and Creative Products Under the Background of "Internet +": Take Hu Kaiwen Huizhou Ink, A Time-Honored Chinese Brand, As An Example	2024	3	.pdf	application/pdf	2294	89	45	The brand plasticity of Hu Kaiwen's Ink- style creative products The brand of traditional cultural products has strong traditional cultural characteristics, which not only contains unique technology, business philosophy, folk customs, cultural connotation, etc., but also the pursuit of quality and reputation of old cultural and creative enterprises. Hu Kaiwen Huizhou ink brand participated in the Rising Tide of China: Intangible cultural Heritage Refresh Night in 2021, and its intangible cultural heritage guardian Yang Yang actively promoted the brand, which was the first step for Huizhou ink brand and laid a good foundation for subsequent development.	cache/fbem-18158.pdf	txt/fbem-18158.txt