id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18162	Wang, Shasha	The Impact of Narrative Perspectives and Emotional Characteristics on User Participation in Short Video Advertisements: The Regulatory Role of Product Types	2024	4	.pdf	application/pdf	2751	138	37	The number of likes, favorites, and reposts of short video advertising users were used as indicators to measure user engagement, and the influencing factors of user engagement were studied. This article uses theoretical methods such as narrative transportation theory, SPSS statistical analysis, Python sentiment analysis, etc. to study the impact of narrative perspective and emotional characteristics on user engagement, as well as the moderating effect of product types.	cache/fbem-18162.pdf	txt/fbem-18162.txt