id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18164	Feng, Jinrui	The Application and Implications of Fear Appeals in Short Videos for Beauty E-commerce	2024	6	.pdf	application/pdf	4519	227	51	In this diverse content ecosystem, short videos for beauty e-commerce have emerged as a prominent category, becoming one of the mainstream forms of e-commerce short videos. In November 2022, the daily average views of e-commerce short videos in the beauty industry on Douyin reached 330 million, with over 100 million new users placing orders in 2021.	cache/fbem-18164.pdf	txt/fbem-18164.txt