id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18166	Chen, Wenpei; Feng, Yan	Study on the Impact of Online and Offline Cross Experience on Consumers' Shopping Channel Choice	2024	11	.pdf	application/pdf	7433	278	35	Auh et al. (2019) proposed that consumer empowerment contributes to a positive consumer experience, and that a positive experience with positive emotions affects customer satisfaction, which in turn has an impact on consumer channel choice. Secondly, this paper adopts online and offline multi-channel distribution of questionnaires to collect sample data, the questionnaire is filled out mainly by relying on consumers to recall their previous shopping experience, and the results of the study may be potentially biased; in addition, this paper adopts the channel choice willingness to measure consumer channel choice, and diversified indexes can be adopted to measure consumer channel choice in the future.	cache/fbem-18166.pdf	txt/fbem-18166.txt