id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18900	Zhao, Jinrong; Luo, Xin; Wu, Junjin; Wang, Jiale	Marketing Strategy Analysis Based on Consumer Behaviour	2024	6	.pdf	application/pdf	5563	253	53	7. Conclusion This paper analyses the consumer purchasing behaviour of Xiaomi mobile phone brand in China, the external environment analysis, market segmentation analysis, SWOT analysis of Xiaomi's internal environment and 4P theoretical strategy as well as the analysis of Xiaomi's own marketing strategy, and finds that Xiaomi's marketing problems include: low brand value, lack of physical sales, unsound after-sales service system, shortcomings in the sale of futuristic mobile phones and failure to segment the sales market and other 235 problems. In this thesis, through in-depth study of the theory of Xiaomi mobile phone, combined with SWOT analysis model and 4P theory, we analyse the advantages and shortcomings of Xiaomi mobile phone, as well as its pricing, channels, promotions and other factors.	cache/fbem-18900.pdf	txt/fbem-18900.txt