id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18901	Qiu, Yanwen	The Application of VR Technology in Experiential Marketing: Taking Automotive Brand Marketing as an Example	2024	4	.pdf	application/pdf	2696	131	39	At that time, Toyota, Audi, Beijing Hyundai, Lexus, Geely and other car companies were all using VR technology in car styling design, automotive research and development simulation, car marketing, etc. Frontiers in Business, Economics and Management ISSN: 2766-824X | Vol. 14, No. 1, 2024 236 The Application of VR Technology in Experiential Marketing -- Taking Automotive Brand Marketing as an Example Yanwen Qiu Department of Economics, Business School, University of St Andrews, St Andrews, KY16 9AZ, United Kingdom Abstract: VR marketing, as a new technology-oriented marketing technique developed after native advertising and digital marketing, has brought new changes to the marketing field.	cache/fbem-18901.pdf	txt/fbem-18901.txt