id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-18939	Liu, Kehong	Analysis of Influencing Factors on Purchase Intention of Customized Products Based on Rooting Theory	2024	3	.pdf	application/pdf	1447	64	32	Introduction The study of consumer purchase intention has been a popular research issue in the field of marketing, in which scholars have proposed numerous factors influencing consumer purchase intention, such as trust[1], attitude[2] etc., but the influencing factors show different characteristics with the change of scenarios. In view of the fact that there are fewer studies on customized product purchase intention in academia, this paper is difficult to draw important insights from the existing literature and theories, therefore, this paper will use the research method of in-depth interviews and the coding method of the rooted theory to determine the influencing factors of the purchase intention of the customized products, the specific research ideas are as follows: firstly, to take the interview subjects of the consumers who have the experience of purchasing the customized products to obtain a large amount of textual information through the interviews	cache/fbem-18939.pdf	txt/fbem-18939.txt