id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-1897	Cui, Enrui	Research on the Path of Promoting Cultural Confidence of Western Tourists Based on Tourism Activities	2022	9	.pdf	application/pdf	5362	241	39	Results of path analysis between variables Assumed path Normalized path coefficient S.E. T value P Hypothesis validation H1 Tourism perception → cultural memory before tourism 1.000 establish Tourism perception → cultural communication in tourism 0.922 0.04 23.423 ‘’ Tourism perception → post tourism cultural adjustment 0.901 0.52 20.196 *** H2 Cultural identity → cognition of destination 1.000 establish Cultural identity → association with destination 0.725 0.08 11.325 *** Cultural identity → new identity of destination 0.81 0.06 11.59 H3 Cultural confidence → initial confidence 1.000 establish Cultural confidence → test confidence 0.823 0.07 16.320 *** Cultural confidence → new confidence 0.852 0.07 15.232 *** H4 Cultural identity → cultural confidence 0.724 0.06 10.011 *** establish H5 Tourism perception → cultural confidence 0.245 0.07 3.245 0.002 establish H6 Tourism perception → cultural identity 0.779 0.06 9.598 *** establish Note: *** represents p<0.001. Frontiers in Business, Economics and Management ISSN: 2766-824X | Vol. 5, No. 3, 2022 12 Research on the Path of Promoting Cultural Confidence of Western Tourists Based on Tourism Activities Enrui Cui School of Xi'an Foreign Studies University, Xi’an 710128,	cache/fbem-1897.pdf	txt/fbem-1897.txt