id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-1921	Yang, Xu; Ding, Jianjun; Zhang, Yan; Liu, Sichen; Zhao, Jie	Research on Mutual Promotion and Win-win Mode of Public Welfare Activities and Brand Marketing of Automobile Enterprises	2022	3	.pdf	application/pdf	2518	120	48	Public welfare marketing is a long- term cause, and enterprises should adhere to the long-term principle when implementing public welfare marketing. It not only has a perfect strategic planning system for public welfare marketing, but also can closely link public welfare marketing projects with the products and services provided by the company, and think about the significance of public welfare marketing for enterprise brand building from a strategic perspective.	cache/fbem-1921.pdf	txt/fbem-1921.txt