id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-20467	Peng, Xiaofan; Yang, Chengzong; Yang, Liu	Study on Financial Fraud Based on the GONE Theory: A Case Study of Luckin Coffee	2024	6	.pdf	application/pdf	5041	214	51	Daily sales of Luckin Coffee single store Luckin, on the other hand, inflated its net selling price per item. 0 100 200 300 400 500 600 Sales Sales trends 148 Table 2-1. Luckin Coffee and Focus Media advertising costs Unit: 0.1billion 2019Q1 2019Q2 2019Q3 Luckin announced advertising expenses 0.43 2.42 3.82 CTR studies Focus Media accounts for advertising spending 0.23 1.15 0.46 Proportion of Focus Media's advertising spending 53% 48% 12% Compared with the inflated operating profit of 397 million yuan in Q3 2019, the current situation is not much different, suggesting that the inflated advertising expenditure may be used to make up the operating profit gap.	cache/fbem-20467.pdf	txt/fbem-20467.txt