id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-21435	Lan, Ruohan	Research on Innovative Paths of Brand Marketing in the New Consumption Era from the Perspective of Brand Touchpoints	2024	5	.pdf	application/pdf	3150	145	31	China Abstract: The purpose of this paper is to explore the innovative path of brand marketing in the new consumption era, and to analyze and look forward to its future development trend. Firstly, through literature review, this paper summarizes the characteristics and trends of the new consumption era, the concept and significance of brand touch points, and the challenges and opportunities faced by brand marketing in this context.	cache/fbem-21435.pdf	txt/fbem-21435.txt