id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-21447	Kieu Chinh Vu	Research on the Influence of Advertising on Online Purchasing Behavior of Consumers in Hanoi	2024	5	.pdf	application/pdf	3016	166	40	Keywords: Advertising content; Consumer online purchasing behavior; Consumer emotions; Brand value. Therefore, this article proposes the following hypotheses: H3: Consumer emotions have a mediating impact between advertising content and consumer online purchasing behavior.	cache/fbem-21447.pdf	txt/fbem-21447.txt