id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-222	Zhang, Chengran	The Application of Public Relations in Modern Enterprise Management	2022	4	.pdf	application/pdf	2849	129	35	By summarizing the existing research basis and current situation of the application of public relations and enterprise management, this paper expounds the development origin, content and characteristics of public relations and the application of public relations in enterprise management, analyzes the common problems and reasons of enterprise public relations, and puts forward that the implementation of enterprise public relations condenses the cultural atmosphere, constructs the enterprise public relations system and sets up public relations institutions, provide effective ways to ensure the organization of enterprise public relations, establish enterprise brand and improve the social reputation of enterprises, in order to provide constructive opinions and suggestions for the application of public relations in enterprise management. Enterprise public relations are a main part of the whole public relations and the most important field of public relations research.	cache/fbem-222.pdf	txt/fbem-222.txt