id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-22251	Li, Zinan	Psychological Mechanism of Flowing Male Stars' Cross-gender Endorsement on Young Women's Consumption Behavior	2024	4	.pdf	application/pdf	2741	147	48	(2) Emotional identification: Young women's love and trust in the flow of male stars is transformed into emotional identification with products. (4) Brand image building: The sunshine and healthy image of male stars will help to build the brand image of products and enhance young women's cognition and goodwill towards products.	cache/fbem-22251.pdf	txt/fbem-22251.txt