id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-22281	Zhang, Fengjuan; Landicho, Bendalyn M.	Influence of Social Media Short Video Marketing on Consumer Brand Attitude	2024	8	.pdf	application/pdf	6392	320	47	The Objective and Model of the Study In order to examine the influence of short video marketing on consumer brand attitude, the paper adopted the relationship model developed by Liu et al. Finally, the paper displays the intended outcome of the study: the effect of short video marketing on consumer brand attitude.	cache/fbem-22281.pdf	txt/fbem-22281.txt