id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-22296	Zhong, Wenhui; Adilbish, Gelegjamts	A Review of E-commerce Live Streaming Research	2024	5	.pdf	application/pdf	3369	155	44	Wang (2021) analyzed the characteristics of e-commerce live streaming from the perspectives of essence, behavioral logic, industrial logic, and trends, and pointed out that with the continuous improvement of industry standardization, the influence of e-commerce live streaming on industrial transformation, economic empowerment, and social influence will continue to strengthen. Zhao & Liang (2021) found through extensive literature review, practical research, observation, comparative analysis, and other research that the overall development of live streaming sales business models in the new era is characterized by diversification, mainly reflected in five aspects: diversification of anchors, diversification of categories, diversification of carrier forms, diversification of services, assistance to rural revitalization and national poverty alleviation; e-commerce live streaming currently faces severe challenges such as a lack of substantive innovation in services, worrying product quality, uneven anchor capabilities, blurred product category classification, lack of industry norms and standards, and blind spots in live streaming to assist farmers.	cache/fbem-22296.pdf	txt/fbem-22296.txt