id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-23435	Zhou, Zhuoli; Dai, Senzhi	Research on Online Marketing Strategies for Small and Medium-sized Enterprises in Wenzhou under the Background of Digital Economy	2024	6	.pdf	application/pdf	5292	229	27	However, small and medium-sized enterprises in Wenzhou also have the potential and opportunities to develop digital online marketing. This article will conduct research and analysis on small and medium-sized enterprises in Wenzhou, summarize the current development status and challenges of online marketing for these enterprises, study the channels and approaches for updating the content and methods of online marketing under the background of the digital economy, and propose new online marketing strategies suitable for Wenzhou's small and medium-sized enterprises in terms of marketing concepts, market development, talent matching, and regulatory system, in order to plan for the integrated development of Wenzhou's small and medium-sized enterprises and online marketing.	cache/fbem-23435.pdf	txt/fbem-23435.txt