id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-23692	Chen, Qi	Comparative Analysis of New Energy Vehicle Marketing between China and America	2024	6	.pdf	application/pdf	3737	178	52	Keywords: New energy vehicles, Marketing, New energy vehicle enterprises, Development of new energy vehicle. At the same time, this customized vehicle model enables Tesla to produce in real time completely according to customer needs, avoiding inventory overstocking and raw material waste, and reducing storage costs, raw materials and labor costs From the perspective of product promotion channels, BYD focuses on advertising and promotion, BYD new energy vehicles advertise in CCTV and other important TV media, enhance brand awareness and product awareness; BYD new energy vehicles advertise on major social media platforms, automobile websites and other online media, present precise positioning and big data analysis to potential customers; BYD new energy vehicles hold activities in major auto shows and dealer stores to attract consumers to participate and provide preferential policies; BYD new energy vehicles invite celebrities to increase brand influence and reputation.	cache/fbem-23692.pdf	txt/fbem-23692.txt