id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-23766	Qiu, Qiaoying	Comparative Analysis of Lazada and Shopee E-commerce Firms in Southeast Asia: Alibaba Strategies for Competing in the Regional Market	2024	13	.pdf	application/pdf	10012	661	51	Key player’s GMV & Total order performance in SEA (in US$ B) Shopee Lazada GMV Total Orders GMV Total Orders 2020 24.3 2.8 13.0 2.5 2021 42.5 5.6 20.0 3.2 2022 47.9 8.4 21.0 6.5 Growth Rate (2020-2021) 74.9% 51% 53.8% 26.6% Growth Rate (2021-2022) 12.7% 150% 5% 100% Source: (Momentum Works, 2023) 5.3. Research Aim, Questions, and Objectives The research proposal aims to compare Lazada with Shopee Southeast Asian e-commerce enterprises to assess the efficacy of Alibaba's strategies for entering and succeeding in the Southeast Asian e-commerce sector.	cache/fbem-23766.pdf	txt/fbem-23766.txt