id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-24781	Zhang, Qiongqiong	Exploration of the Influencing Factors of Farmers' Willingness and Behavior in New Media Marketing under the Background of “Digital Commerce and Rural Development”	2024	6	.pdf	application/pdf	3716	146	29	Government departments and vocational colleges should strengthen cooperation, improve the efficiency of constructing new media technology application training institutes, and make rational use of the guiding role of these institutes to direct agricultural extension talents in providing guidance for agricultural product new media marketing. From the aspects of strengthening the concept of new media marketing, carrying out training of new media marketing, building a public service support system, and cultivating and introducing professional and technical personnel, th is paper provides policy suggestions for enhancing farmers’ willingness to carry out new media marketing.	cache/fbem-24781.pdf	txt/fbem-24781.txt