id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-26177	Wang, Qi; Binti Musa, Rosidah	The Impact of E-commerce Live Streaming on Consumer Purchasing Behavior in the Influencer Economy	2024	4	.pdf	application/pdf	3163	170	43	Malaysia Abstract: This study investigates the impact of e-commerce live streaming on consumer purchasing behavior, focusing on the current market size, the promotion efforts of mainstream media and businesses, and conversion rates. Additionally, it will examine the future of e-commerce live streaming, addressing potential challenges and opportunities for growth in this rapidly evolving market.	cache/fbem-26177.pdf	txt/fbem-26177.txt