id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-26820	Wei, Jiaxiao; Tirakoat, Suwich	A Study on Brand Story Communication from the Perspective of Narrative Theory	2024	8	.pdf	application/pdf	6499	274	46	Lawrence Vicente first introduced the core concept of brand narrative. He conducted an in-depth analysis of the three main aspects of brand narrative, including narrative elements, types and strategies, and studied how companies use these aspects to build brands that are popular with consumers.	cache/fbem-26820.pdf	txt/fbem-26820.txt