id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-27669	Guo, Hongchao	The Impact of NFT Digital Collection Attributes on Brand Co-Creation in the Context of Virtual Communities	2024	7	.pdf	application/pdf	5504	232	46	Contribution This study enriches the research related to the concept of NFT digital collections in the business domain, especially in the brand domain, by finding that NFT digital collection attributes in the context of virtual communities are antecedents of brand co-creation behavior. Research Outlook This study conducted a literature review on the past research and current situation of brand NFT digital collections, and improved the theoretical research, experimental design and experimental process, and finally obtained a more reliable conclusion, the results of the study have a certain significance and innovativeness in the brand level, but there are some limitations in this study that can be used as a reference for subsequent research.	cache/fbem-27669.pdf	txt/fbem-27669.txt