id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-28235	He, Yihui	The Influence of KOL (Key Opinion Leader) Marketing Model on the Consumption Behavior of Generation Z	2024	3	.pdf	application/pdf	2377	124	37	According to interview records, KOL marketing encompasses various formats, primarily including: Image-Text Format: One of the most traditional methods in KOL marketing, the image-text format combines images and text to convey brand information. Particularly for the Z-generation (born between 1995 and 2010), the influence of KOL marketing is particularly pronounced.	cache/fbem-28235.pdf	txt/fbem-28235.txt