id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-29129	Zhang, Chuxiong; Li, Mengying	The Impact of Social Media Advertising on Consumer Purchase Decisions	2025	6	.pdf	application/pdf	4544	235	40	This paper first discusses the concepts of consumer purchase decisions and social media advertising, and then analyzes the mechanisms through which social media advertising influences consumer purchase decisions, including information delivery, emotional stimulation, trust building, and guiding comparison. Finally, strategies such as precise targeting and personalization, emotional resonance and value communication, trust building and word-of-mouth marketing, information optimization and guiding comparisons, as well as interactive participation and experiential strategies are proposed to provide a comprehensive reference for effectively influencing consumer purchase decisions through social media advertising.	cache/fbem-29129.pdf	txt/fbem-29129.txt