id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-30115	Wan, Fulin	Research on the Impact of Short Video Platform Features on Brand Engagement among Generation Z	2025	5	.pdf	application/pdf	3986	161	34	Although some studies have preliminarily discussed the role of short video platforms in brand communication, there are still limitations in the systematic analysis of the mechanism of platform function and its relationship with the engagement of Generation Z brands [9]. Based on the above hypothesis system, this study explores the mechanism of how the core functions of short video platforms affect the participation of Generation Z brands through psychological mechanisms.	cache/fbem-30115.pdf	txt/fbem-30115.txt