id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-30774	Liang, Yuan	Research on the Impact of Customer Experience on Customer Stickiness in The Context of E-Commerce Live Streaming	2025	7	.pdf	application/pdf	5001	287	38	Based on the SOR (Stimulus-Organism-Response) theory and using empirical analysis, this study explores the influence mechanisms of customer experience throughout the full purchase cycle on psychological and behavioral stickiness. The findings reveal that customer experience at each stage of the purchase cycle has a significant positive impact on both psychological and behavioral stickiness.	cache/fbem-30774.pdf	txt/fbem-30774.txt