id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-31292	Hu, Ruofan	Study on How 4I Marketing Affects Consumer Buying Motives in Jewelry Brands	2025	4	.pdf	application/pdf	2411	153	45	USA Abstract: With consumers seeking better experiences, jewelry brands are incentivized to shift from broad advertising to targeted strategies that spark specific buying motives. The study suggests a “motive - driven, tailored approach” marketing strategy for jewelry brands, recommending using Interest and Incentives to spark buying decisions and individualization based services to turn motives into sales, especially in self-fulfillment and blessing-focused markets.	cache/fbem-31292.pdf	txt/fbem-31292.txt