id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-31490	Qian, Jundong	Content Marketing Strategy and User Behavior Analysis of Short Video and Live E-commerce	2025	6	.pdf	application/pdf	4824	180	36	[1] pointed out through the field survey of short video content in Yongxingfang, Xi'an, China, that short video marketing effectively stimulates users' interest and drives offline consumption behaviors by strengthening the digital footprint and immersive content experience, revealing a close relationship between content design and consumption conversion. According to the 53rd statistical report released by China Internet Network Information Center (CNNIC), by the end of 2023, the scale of short video users in China had exceeded 1 billion, and the number of live e-commerce users exceeded 500 million, accounting for nearly half of the total number of Internet users.	cache/fbem-31490.pdf	txt/fbem-31490.txt