id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-31527	Long, Huichan; Jiang, Songyu	Factors Affecting Sustainable Consumption Behavior Intention in Guangfu Miao Hui: Case of Generation Z	2025	7	.pdf	application/pdf	5707	312	31	By doing so, it seeks to provide a more nuanced understanding of the factors driving sustainable consumption behavior in a culturally rich and festival-oriented setting. Abstract: This study aims to explore the pathways through which values, sense of responsibility, media publicity, and marketing influence behavioral attitudes and subjective norms in the context of sustainable consumption at the Guangfu Miao Hui, as well as to verify the impact of these attitudes and norms on sustainable consumption intention among Generation Z (aged 18–29).	cache/fbem-31527.pdf	txt/fbem-31527.txt