id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-31713	Yang, Sihan; Phakdeephirot, Nutteera	The Impact of Generation Z Consumers' Uniqueness Needs on New Product Purchase Intention	2025	10	.pdf	application/pdf	5955	306	38	Error Beta Tolerance VIF (Constant) 0.362 0.593 0.61 0.543 Creative Choice Counterconformity 0.185 0.033 0.266 5.551 0.000 0.61 1.641 Unpopular Choice Counterconformity 0.111 0.035 0.15 3.134 0.002 0.615 1.626 Avoidance of Similarity 0.196 0.037 0.234 5.254 0.000 0.703 1.423 Perceived Value 0.164 0.039 0.203 4.167 0.000 0.588 1.701 Dependent variable: New product purchase intention This study examined the combined impact of uniqueness needs (creative choice counterconformity, unpopular choice counterconformity, avoidance of similarity) and perceived value on new product purchase intention through regression analysis. This study explores how Generation Z’s need for uniqueness— operationalized as Creative Choice Counterconformity, Unpopular Choice Counterconformity, and Avoidance of Similarity— influences new product purchase intention, with perceived value as a mediating variable.	cache/fbem-31713.pdf	txt/fbem-31713.txt