id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-31953	Liao, Liwen; Li, Xintong; Wang, Guansu	Video Content Marketing of Intangible Cultural Heritage (ICH) Products Based on the SICAS Model	2025	5	.pdf	application/pdf	3215	149	36	Using SPSS 26.0, sharing behavior data were collected from 300 users who had viewed ICH short video s to explore the mechanisms and optimization paths of short -video content marketing for ICH products. Cultural perception of ICH short videos positively affects sharing behavior; the degree of interest-based interaction generates sustained motivational effects on sharing by fostering emotional resonance and knowledge- seeking incentives.	cache/fbem-31953.pdf	txt/fbem-31953.txt