id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-32317	Song, Xiaotong	Research on Overseas Marketing Strategies of Cross-Border E-commerce Brands: Taking SHEIN as an Example	2025	7	.pdf	application/pdf	5389	289	37	In the field of cross-border e-commerce brand research, Li Qian (2018) applied Lasswell’s 5W Theory to analyze the communication logic of cross-border e-commerce brands, emphasizing the core roles of brand positioning, content production, and channel integration. Research on overseas communication strategies of Chinese clothing brands based on grounded theory - A case study of fast fashion brand SHEIN.	cache/fbem-32317.pdf	txt/fbem-32317.txt