id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-32829	Zhao, Shuyan	Creating User Value: A Study on the Marketing Effectiveness and Mechanism of ESG "Social Design" in New Energy Vehicles	2025	4	.pdf	application/pdf	3477	135	37	In terms of scenario based presentation, companies integrate ESG values through product usage scenarios, such as the photovoltaic supercharging station project publicly announced by Lantu, where users can intuitively perceive the use of clean energy whil e charging; The public welfare donation function in NIO's in car system allows users to participate in public welfare while driving and directly experience ESG value. Research has found that it creates user value through environmental responsibility, social empowerment, and governance optimization.	cache/fbem-32829.pdf	txt/fbem-32829.txt