id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-32835	Sun, Xiuli; Sun, Zhenhan; Ye, Yongyuan	The Impact of Experiential Marketing in the Catering Industry on Customer Loyalty-A Case Study of Haidilao	2025	4	.pdf	application/pdf	2047	137	31	H4 (Mediation Effect): When customer perceived value was added to the regression models alongside the experiential marketing dimensions, the paths from both sense/feel experiences and perceived value to loyalty remained significant (p<0.01), while the coefficients for the direct experiential marketing paths decreased. This study examines the impact of Haidilao's experiential marketing, specifically sense and feel experiences, on college student custome r loyalty, with customer perceived value as a mediating variable.	cache/fbem-32835.pdf	txt/fbem-32835.txt