id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-3462	Shen, Yeting	Research on the Influence of Emoji in Advertising Slogans on Consumers' Purchase Intention: Investigating the Positive Effects of Emoji on Consumer Reactions to Product Slogans	2022	5	.pdf	application/pdf	4550	215	54	Experiment 2 included three conditions in which the emoji position was to the left, middle and right of the tagline, and a control group condition without emoji was also set, so Experiment 2 was a one-way between-groups (left emoji vs. middle emoji vs. right emoji vs. no emoji) design in which participants were randomly assigned to one of the four conditions mentioned above. Results of the mediating effect of psychological simulation in emoji influencing purchase intention 3.3.	cache/fbem-3462.pdf	txt/fbem-3462.txt