id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-3962	Liu, Yan; Chen, Yijun	A Study on the Influence of Face Consciousness on Sichuan Wine Purchase Intention: Regulatory Effect of Reference Group Influence	2022	7	.pdf	application/pdf	4813	217	46	Abstract: This paper studies the influence of consumers' face awareness on their purchase intention of Sichuan wine, and analyzes the regulatory role of reference groups in face awareness and consumers' purchase intention of Sichuan wine. Through empirical research, it is found that the three dimensions of face awareness, namely consistency, difference and others' orientation, have a positive impact on Sichuan wine purchase intention, and the two dimensions of reference group impact, namely informational impact and normative impact, have a negative regulatory effect on face awareness and consumers'	cache/fbem-3962.pdf	txt/fbem-3962.txt