id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-3970	Yuan, Xiangyin	Adaptability of Chinese Translation of Luxury Advertisements from the Perspective of Cross-Cultural Communication	2022	4	.pdf	application/pdf	2935	141	45	In this context, this paper chooses some typical examples of advertising translation of world- famous luxury goods to analyze, and uses linguistic adaptation theory to explore advertising translation and promotion strategies in the context of cross-cultural communication. At the same time, in the cross-cultural context, advertising translation should fully consider consumer 183 psychology, aesthetic concepts, value orientation and other factors, especially regional culture.	cache/fbem-3970.pdf	txt/fbem-3970.txt